Europe is still a tough market, but Nagano has what it takes

Following highly encouraging sales at Nagano’s first ever appearance at BAUMA, it’s worth noting that our success is against a backdrop of tough market conditions in Europe.

According to a report published by the International Powered Access Federation (IPAF), the global fleet size of Mobile Elevating Work Platforms (MEWP) grew by around 8% in 2016-2017. In the UK, MEWP hire outstripped the wider construction industry by two to one in 2017.

European markets experienced strong overall revenue growth (based on latest research, in April 2018). Germany, UK and Sweden saw strong market growth for the seventh or eighth year in a row and significant upturn was experienced in Southern Europe although in Denmark and Norway, revenue growth was moderate.

But why is it that in the US and South East Asia, the average unit revenue in the US is around 30% higher than in Europe?

Factors could include European emissions regulations, which call for more specialist hybrid or electric equipment; high levels of competition; and some countries still emerging from the global downturn of a decade ago may all be factors.

With Nagano products now available in Europe, the European rental market can start to close the gap. Nagano products offer value for money with less downtime, greater access and easy maintenance of equipment. Our relationships with Vertimac and Pfeiffer ensure seamless delivery, aftersales and maintenance service.

Nagano also uses the tracked base, now coming back into favour according to analysis by Access International. Tracked platforms provide increased stability in tricky-access and precarious locations and are defining features in the Nagano range of both telescopic and crawler boom products.

Nagano fulfils the key growth areas: tracked base and expansion in Europe. Contact your dealer today to see where Nagano can take you.

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